A Splash of Color
While working in retail as well as studying it, I have noticed many trends going on right now. One trend I believe companies can emphasize on to make a nice profit this year is definitely colors, and its use. From color blocking to colored jeans, this season has it all!
Color blocking was a big hit on the runway at Fashion Week. Michael Kors was one of the many that picked up on this growing trend. This wasn’t especially my favorite use of color, but it was an interesting twist on the usual. It was also an unexpected choice coming from Kors.
Colored jeans, my favorite trend right now, has been blowing up the market and I believe we should capitalize on it while it’s still hot. The inspiration for this trend report actually derived from my experience last month as an employee of Hollister. I worked mainly in the front women’s room, standing near the colored jeans table display each day. Every customer walking into the store was immediately drawn to these pants.
We were constantly trying to replenish the shelves as fast as the customers were pulling the jeans. Most of the time we only had a couple left in each color. This demand continued throughout the month. Even after working there I bought half the colored pants as well as shorts. They are addicting I tell ya! Also, as the price fluctuated from $25 to $35 and so on, the demand stayed constant. I then realized this trend was strong and here to stay.
Basically, if you want to sell your collection, add a splash of color, whether it be bright pink pants or a trendy color blocked Kors ensemble. I say go for it! Everyone needs a little brightness in their life; why not start with your wardrobe?
So lucky model for Brooke Atwood in Savannah’s Fashion Night Out last night! (Taken with Instagram)